The year 2019 marked a significant shift in the visual identity of Burberry, a brand steeped in history and synonymous with British heritage. While the iconic equestrian knight remained a powerful symbol, the 2019 logo update wasn't simply a tweak; it represented a deliberate repositioning under Riccardo Tisci's creative direction, signaling a new era for the luxury house. This article will delve into the meaning behind Burberry's logos throughout its history, focusing specifically on the changes introduced in 2019 and their implications for the brand's image. We'll explore the evolution of the logo, examining the vintage designs, the enduring equestrian knight motif, and the impact of Tisci's rebranding.
What Does the Burberry Logo Mean?
The core meaning of the Burberry logo, particularly its central element – the equestrian knight – is multifaceted and has evolved over time, reflecting the brand's own transformation. The original logo, featuring a knight on horseback, embodied several key aspects of Burberry's early identity:
* Heritage and Tradition: The knight, a figure associated with chivalry, honor, and strength, represents the brand's deep roots in British history and its commitment to quality craftsmanship. The imagery evoked a sense of timeless elegance and enduring values.
* Protection and Reliability: The knight's shield and spear symbolize protection and resilience. This resonated with Burberry's early focus on creating durable and weather-resistant outerwear, particularly the iconic trench coat, designed to protect wearers from the elements. The logo implicitly promised quality and reliability, a promise that has been central to the Burberry brand throughout its existence.
* Status and Prestige: The equestrian motif, historically associated with aristocracy and nobility, lent the Burberry brand an air of sophistication and exclusivity. This association contributed to its appeal among the upper classes and helped establish its position as a luxury brand.
However, the meaning of the logo isn't static. As the brand evolved, so did the interpretation of its visual identity. While the core values of heritage, quality, and prestige remained, the emphasis shifted over time, reflecting changes in consumer preferences and market trends.
Burberry Logo Evolution:
Understanding the 2019 logo requires a look back at the Burberry logo's evolution. The brand's visual identity has undergone several transformations since its inception in 1856:
* Vintage Burberry Logo: Early iterations of the Burberry logo were simpler, often featuring just the brand name in a specific typeface. These vintage logos provide a glimpse into the brand's early development and its gradual move towards a more elaborate visual identity. Finding images of these early logos can be a fascinating journey into Burberry's history, revealing the subtle changes in typography and design that foreshadowed the later, more iconic versions.
* Burberry Equestrian Knight Logo: The most enduring and recognizable element of the Burberry logo is undoubtedly the equestrian knight. This motif solidified the brand's identity and remained largely consistent for many decades. Variations existed, with minor adjustments to the knight's posture, the shield's design, and the overall color palette, but the core imagery remained strikingly similar. These variations, however subtle, offer a compelling study in how a brand can maintain its identity while subtly adapting to changing design aesthetics.
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